What is Data As A Service?
At NewRockStars, we empower brands to take control of their data and dominate client acquisition. Our Data-as-a-Service solution provides you with the insights you need to:
- Reach the right customers: Go beyond basic targeting. Access over 60 billion tracked behaviors to pinpoint your ideal audience with laser precision.
- Unlock new possibilities: Break free from the limitations of traditional ad platforms like Facebook and Google. Our data is yours to use anywhere.
- Drive impactful campaigns: Launch seamless campaigns across all channels, from online ads to offline events, connecting with your customers wherever they are.
Tired of wasting money on ads that don't convert?
Often we see this as the biggest obstacle for most brands. Usually, they will average over 30% conversion rate on sales, even 50% and above with their warm network via organic/referrals – then they run Facebook ads, and that number plummets to below 5%. To get both qualified AND intent-driven audiences for our clients we do the following:
- First, we identify the intent segments (usually an in-market) and then layer this on with revenue and/or income.
- We need to make sure the list size for 24 hours is big enough (at least 20,000) OTHERWISE when we load this into ad platforms it won’t even run or be more expensive.
- Once we have a decent audience size, we either sync this directly via integration (recommended) or manually upload it.
- This next step is key – we are going to take the custom audience and do the following:
- Build 1 lookalike audience which is from 1-4%.
- Load this into the Facebook campaign. Set the campaign optimization for CBO (Campaign Budget Optimisation).
- Set up the targeting so that you are using both the lookalike AND the custom audience you originally built.
- This will essentially give Facebook both options.
Data can be this mysterious thing.
Our solution provides you with complete control over your data and targeting. You can quickly generate targeted lists using competitive keyword analysis, cutting costs and improving lead quality. Plus, you’re never locked into a single ad platform again. We’ve dedicated years and significant resources to build a powerful dataset that tracks both online and offline behaviors with over 90% accuracy.
Quality is in the details.
How our data as a service stands out:
- Online to Offline: We create a comprehensive buyer/audience profile by matching online data with offline sources like census and financial records, ensuring 90% + accuracy.
- B2B to B2C: We link personal and business emails, tying consumer profiles to a business and enabling you to target key decision-makers directly on social platforms.
- Real-Time Intent Signals: We monitor over 60 billion URLs weekly to identify genuine buying signals, ensuring your targeting is based on actual interest, not guesswork.
Let’s elevate your brand’s data game and take your lead generation to the next level!
