In just three days, we created a $23 million B2B sales pipeline for a medical spa device.
Case Study
Aesthetic Medical Device
Year
2023
Services
Data As A Service
Lead Generation
Results
Created a custom audience of 60,000, that led to 600 demos booked, generating a 23 million B2B pipeline in under three days.
The client faced challenges in identifying their ideal customer for Facebook ads, specifically targeting medical spa professionals who utilize particular aesthetic devices priced at $30,000 and above.
Strategy: Using a competitor list and seed keywords from the client, we built a segmented audience focused on “diagnostic medical equipment” searches within the past 24 hours. Leveraging our B2C2B feature, we refined the audience to target medical professionals exclusively.
Results: The final segmented audience was synced directly to the client’s outbound B2B team. The overall results generated over 600 leads from an initial list of 60,000 medical professionals who signed up for the demo, leading to $23+ million in their B2B sales pipeline in just three days.
