We generated excitement for a music competition for unsigned artists in three categories: Best Unsigned Artist, Best Unsigned Rapper, and Best Unsigned Band. In four months, we secured over 700 paid entries and engaged 25,000 leads, all through an organic cold email campaign with no ad spend.
Case Study
Unsigned Triple Crown Music Competition
Year
2024
Services
Data As A Service
Lead Generation
Cold Email Marketing
Newsletter Monetization
Results
We generated over 700 paid entries and 25,000 engaged leads in just four months—all through an organic cold email campaign with zero ad spend.
With zero ad budget and an outdated email list, we set out to attract unsigned musicians to a live music competition using only cold email marketing.
Solution: Using our Data As A Service, we created a targeted audience of independent musicians aged 18 to 35 who had searched for “song contests” or “music competitions” in the past 24 hours. After verifying and integrating this audience into our cold email platform, we converted over 700 prospects into sign-ups and generated 25,000 warm leads by tracking opens and clicks.
Results: In under four months, we generated over 700 paid entries and built a list of 25,000 warm leads, monetizing through newsletter sponsorship—all without an advertising budget.
