We created excitement for a free UFC Fight Night Watch Party series that led to a sold-out RSVP-only event over three months, without incurring any advertising costs. Through an organic cold email campaign, we generated over 33,000 geo-targeted leads of local UFC fans. This allowed us to monetize the series with newsletter sponsorships.
Case Study
UFC Watch Party Series Case Study
Year
2024
Services
Data As A Service
Lead Generation
Cold Email Marketing
Live Event Activations
Newsletter Monetization
Results
We generated over 33,000 engaged leads. monetized them through newsletter sponsorships and sold out a three month UFC Fight Night free watch party series in just three months—all through an organic cold email campaign with zero ad spend.
Using our Data as a Service, we targeted UFC fans aged 18 to 55 who searched for “Where to watch UFC fights” or “watch UFC fight near me” in the past 24 hours. This allowed us to generate over 33,000 engaged, geo-targeted leads, leading to sold-out watch parties. We also monetized this email list through newsletter sponsorships.
Solution: We used our Data as a Service to create a geo-targeted audience of UFC fans aged 18 to 55 who recently searched for “watch UFC fights near me” or “UFC watch parties near me.” After verifying the audience data, we integrated it into our cold email platform.
Results: We successfully executed a sold-out three-month watch party series that generated 33,000 geo-targeted warm leads through newsletter sponsorship—all through cold email marketing and without an advertising budget.
