In under 100 days, we turned data into results—40,000 newsletter subscribers and $30,000 in monthly revenue.
Case Study
Women's Fitness Subscription Newsletter
Year
2024
Services
Data As A Service
Lead Generation
Newsletter Monetization
Results
Launched a fitness newsletter from scratch, gaining 40,000 subscribers in under 100 days, and generating 30k in monthly recurring revenue.
The client struggled to scale his 360° omnichannel marketing efforts, including cold email campaigns, due to Facebook's data restrictions on their ad data for use to just their platform.
Solution: We built a segmented audience using targeted keywords, behaviors, and interests. Focusing on women aged 35–55, we pinpointed users searching for “women’s strength training workouts” within the past 24 hours. The audience was verified, cleaned, and seamlessly synced to the client’s cold email platform. The client converted engaged prospects into a refined list of warm leads by tracking opens and clicks.
Results: The client built a steady revenue stream by promoting fitness equipment through affiliate links and securing sponsorships from sports nutrition brands. This approach grew their newsletter to 40,000 paid subscribers and $30,000 in monthly revenue—all in under 100 days.
